Google Panda Updates and How to Survive with Trend Content

I know that some of us are doing all their best to now on how to survive when Google give us their new Panda Updates. I read some articles and find out this article. I know that when you read this article it can also help you to give some ideas on how to survive in Google Panda Updates.

First let us know what Google Panda Update is...

The Google Panda Update is an update to its algorithms released by Google, the world's largest search engine. The Google Panda Update is designed to demote sites that scrape or imitate content from other sites around the internet, a reminder of just how forceful Google can be when it comes to dealing with duplicate content. While this has boosted the ranking of some of the sites like YouTube or Vimeo, it has had a negative effect on many sites.

Then lets proceed if what are the sites that have been affected by the Google Panda Updates.

The sites that appear to have been hit hardest are those that are known as "content farms". Content farms are defined by Wikipedia as a site that hires large number of freelance and professional writers to create content that is designed to provide maximum retrieval of the produced text by search engines, thanks to the fact that it is written to satisfy the regulations of the Google algorithms.

There are many websites that use content that is simply spam, but that contain high amounts of keywords and keyword phrases. The Google Panda Update is designed to demote those sites and drop their rankings through the floor. Now, instead of focusing exclusively on the keywords used on these sites, the Google Panda Update is causing the search engine to look through the content to find text that is actually relevant and accurate.

The main sites that have been hit by this update have been:

Sites such as Demand Media, Suite 101, Answers.com, and many other sites that use a large amount of text with keywords that is simply content to improve rankings of individual websites.

A number of technology sites that provide similar reviews on the same product have also taken a serious hit, with one of the major tech review sites in the UK not even making it onto the first two pages of a Google search results list

Many sites that offer discount coupons or special shopping offers have also been hit hard, thanks to the fact that many of the pages on the websites appear to contain duplicate and spam content.

Many websites that display sales in various locations have also taken a hit.

What sites does the Google Panda Update target?

The Google Panda Update has been known to target sites that have:

A high amount of duplicate content, or content that is considered to be duplicate.

A low amount of original content, or content that is unique to the website.

Many advertisements that appear to be inappropriate or irrelevant to the topic of the website.

Many pages that have little original content.

Page title tag and content that don't match the search queries for which the page has high performance.

Over-optimizing web pages, or using text that has too many keywords, regardless of whether they appear to be natural or not.

Pages that have low visit times

Pages that have high bounce rates

Poor rate of returning visitors

Few links leading to the page

Boilerplate or identical content on every page

Few links leading to the page from social media sites

If your site has any of the above characteristics, then you may want to take action to correct the website to ensure that your site isn't discarded or demoted by the Google Panda Update.

What can I do to change my site?

In order to reduce the effect that this Google Panda Update will have on your website, it is vital that you make some changes to your website. The following changes may be simple, but they are essential to ensure that your website doesn't take a hit from the Google Panda Update:

- Get rid of excess advertisements on your website. Pages that have too much advertising are usually demoted by the update, so get rid of any advertising that is excessive or irrelevant.

- Make sure that your pages contain no duplicate content from any other website. Ensure that all of the content posted on your page is completed unique.

- Find if any of your website's individual pages are getting more results from a keyword that is not the actual keyword of that page. Google is chastising pages that get these results, so make the needed changes to correct this problem.

- Always ensure that the headlines of your pages actually match the text and the content of those pages. The pages that have this discrepancy are those that are being hit hard by this latest update, so take the time to correct your web page.

- Make sure that any content that you post on your website is actually useful and authoritative. The more value your content provides those who read it, the higher your Google ranking will be with the Google Panda Update.

- Try adding a few more words to each page, as search engines will improve the ranking of pages that have a high word content.

- Make sure that your website is highly visible in social media sites. Get people to post comments on their social media sites, and make sure to share your website with as many people as possible to ensure that it doesn't get demoted.

- Try to build as many links to your page as possible, using every method you can. Don't only focus on social media, but work on getting other websites, forums, and article directories to link back to your website.

For reference: http://www.slideshare.net/tetragrammaton277/warning-google-panda-2012-updates-and-how-to-survive-with-trend-content

Link Building Defination

Link building is one of the important way in off page optimization. Now I want to discuss what is Link building.

Short definition of link building: it is a process of establishing relevant links to your website which can help your site to achieve higher ranking in search engines and drives targeted traffic to your site.

When our clients asking about link building; what is link building we explain it carefully and let them to understand that it is not only the quantity of inbound links to your site helps you to rank well but rather the quality of those links.

Today there are some link builders that instead of helping your site to be on a higher rank they put your site in a risk or penalize because of unethical way of link building.

Here are some of unethical methods in link building:

• Spamming all sorts of web forums with bogus responses that include links to your site.
• Automated spam responses to blog posts.
• Creating websites solely for the purpose of linking to other sites. These are sometimes referred to as “spam directories.”

Search engine now are more sophisticated they sniff out all the black hat SEO practices. If the search engine crawls and determine that the site is doing an unethical link building practices, they will automatically penalize your site severely. It will bury your site making ti almost impossible to fine though the search engines.

The only way to achieve better ranking with the major search engines is the permanent and relevant links from established sites that engaged in ethical link building practices. This can also drive targeted traffic to your site.

Link building is a key facet of any successful Internet marketing strategy because if your site features relevant, factual information that is written well, the administrators of other websites will want to link to your site because it offers their readers something of interest and value.

There are no shortcuts in a successful link building campaign and even when it is done properly, you should not expect to reap the benefits of link building overnight. Patience and persistence are the keys because it can take time to build links from credible sources. 

While link building is a key element of an Internet marketing strategy, link building alone will not help your site achieve its natural ranking with the search engines. Only if link building is incorporated in a comprehensive search engine optimization approach will your site gain the full benefits from links from other sites and achieve its potential.

+ White Hat SEO +

To improve a Web page's position in a SERP, you have to know how search engines work. Search engines categorize Web pages based on keywords -- important terms that are relevant to the content of the page. In our example, the term "skydiving" should be a keyword, but a term like "bungee jumping" wouldn't be relevant.

Most search engines use computer programs called spiders or crawlers to search the Web and analyze individual pages. These programs read Web pages and index them according to the terms that show up often and in important sections of the page. There's no way for a search engine spider to know your page is about skydiving unless you use the right keywords in the right places.
Here are some general tips about keyword placement:

• One place you should definitely include keywords is in the title of your Web page. You might want to choose something like "Skydiving 101" or "The Art of Skydiving."
• Another good place to use keywords is in headers. If your page has several sections, consider using header tags and include important keywords in them. In our example, headers might include "Skydiving Equipment" or "Skydiving Classes."
• Most SEO experts recommend that you use important keywords throughout the Web page, particularly at the top, but it's possible to overuse keywords. Your skydiving site would obviously use the word "skydiving" as a keyword, but it might also include other keywords like "base jumping" or "parachute." If you use a keyword too many times, some search engine spiders will flag your page as spam. That's because of a black hat technique called keyword stuffing, but more on that later.

Keywords aren't the only important factor search engines take into account when generating SERPs. Just because a site uses keywords well doesn't mean it's one of the best resources on the Web. To determine the quality of a Web page, most automated search engines use link analysis. Link analysis means the search engine looks to see how many other Web pages link to the page in question.

Going back to our skydiving example, if a search engine sees that hundreds of other Web pages related to skydiving are linking to your Web page, the engine will give your page a higher rank. Search engines like Google weigh the importance of links based on the rank of the linking pages. In other words, if the pages linking to your site are themselves ranked high in Google's system, they boost your page's rank more than lesser-ranked pages.

So, how do you get sites to link to your page? That's a tricky task, but make sure your page is a destination people want to link to, and you're halfway there. Another way is to offer link exchanges with other sites that cover material related to your content. You don't want to trade links with just anyone because many search engines look to see how relevant the links to and from your page are to the information within your page. Too many irrelevant links and the search engine will think you're trying to cheat the system.
In the next section, we'll look more closely at ways people try to fool search engines into ranking their pages higher on a SERP.

source page:  http://computer.howstuffworks.com/search-engine-optimization2.htm